Brand standards

The Turf Magik color system.

A shared palette for a site that feels grounded in turf, sharpened by lime, and finished with warm bronze.

Open the original color sheet Opens in a new window.
Turf Magik full-color logo

Core logo palette

The colors that define the mark.

Reserve this range for the logo, brand-forward moments, and deliberate echoes of the logo’s turf and bronze construction.

  • Night Turf#03070E

    Main dark field

  • Soft White#F5F5F5

    TURF lettering

  • Silver Shade#B9B9BA

    Letter depth

  • Deep Turf#0F3610

    Dark green stop

  • Forest Turf#245915

    Primary dark green

  • Turf Green#4A861F

    Main green

  • Fresh Green#8EBF2E

    Bright grass

  • Lime Highlight#BDDE42

    Green highlight

  • Deep Bronze#3F2516

    Bronze shadow

  • Bronze#7D532B

    Base bronze

  • Warm Bronze#C09150

    Mid bronze

  • Gold Highlight#E0B774

    Bronze highlight

  • Pale Gleam#F7E4B8

    Lightest bronze

Recommended website extensions

A practical palette for screens.

Use these around the logo for backgrounds, typography, states, buttons, links, rules, and warm supporting accents.

  • Turf Mist#F4F7F1

    Page background

  • Soft Sage#E6EDE1

    Cards and sections

  • Bronze Wash#F6F0E5

    Warm callout

  • Evergreen Black#0A1210

    Dark sections

  • Carbon Green#1D2922

    Body text

  • Moss Slate#607066

    Secondary text

  • Primary#355F1C

    Button and link

  • Primary Hover#294B17

    Hover and active

  • Bronze Accent#B27A3B

    Badges and icons

  • Bronze Hover#915C28

    Hover and active

  • Focus Lime#A9C93B

    Focus and selected

  • Border Sage#CAD6C3

    Borders and rules

Where and when to use it

Color should clarify the page.

Build the canvas

Use Turf Mist for the default page field, Soft White for crisp content surfaces, Soft Sage for an alternate section, and Bronze Wash for warm callouts.

Create dark moments

Use Night Turf for the hero, logo field, and footer. Evergreen Black or Deep Turf can separate another high-impact section without making every block equally dark.

Signal an action

Use Primary for buttons and important links, Primary Hover for interaction, and Focus Lime for keyboard focus or selected state. Keep action colors consistent.

Add character

Use Bronze Accent for icons, badges, separators, and story details. Use Lime Highlight and Fresh Green in small doses to connect the interface back to the grass in the logo.

Set readable type

Use Carbon Green for primary text and Moss Slate for secondary copy. Use Soft White on Night Turf, Deep Turf, or Primary backgrounds.

Protect the logo

Use the supplied full-color lockup on Night Turf or Evergreen Black, preserve its proportions, and leave clear space around it. Do not place it inside an added white panel.